CoLab
Live brief shelter project 26
Approaching this project I'd be lying if I didn't say I felt out of my depth. Its central on the NTU school pillar of community, working alongside peers to create a pitch for a Live Brief. I can relate to the "control-freak" character our head of the project described, a perfectionist who stunts group project creativity with overbearing perfectionism.
The first session was more of a team-building session for morale having not yet recivied the brief from our heads Professor Chris Reynolds from the history department at NTU and a further external partner, Jason King.
We worked in tandem to create the tallest tower that holds a marshmallow at the top.
I was quite disappointed to be assigned the mural. Having done an Audiovisual outcome rather than a book for the Amplify project, I hoped to get to design a leaflet. Thinking about merging all our different styles to make something that synergises and is appropriate to be displayed and painted on a wall seemed like a difficult task.
This leaflet is previous NTU sutdents' work they succesfully pitched and were commissioned. Their project was centred around appealing to primary school kids rather than the broader local demographic, but their approach remains relevant.
Anthropomorphic animals in place of humans makes for a more ambiguously inclusive and playful feel. I suggested a Peter Rabbit Beatrix Potter approach, drawing animalistic characters but in a way that more appeals to what an older audience grew up with with a timey-style. The cartoon style isn't
However I think creating something too anachronistic should be avoided, we should bring in modern stylistic elements to set it apart from actual historical graphic design. Same goes for the other extreme, no strangely contemporary styles like Corporate Memphis should be used that may take away from the atmophere of it being an old heritage site.
The Great Wall of Los Angeles. 1978 mural designed by Judith Baca and executed with the help of over 400 community youth and artists.
The mural is arranged in six sections with 86 titled chronological segments depicting eras of California’s history from prehistoric times through the 1960s. Sections are usually organised by decade, depicting discrete historical events or important figures from the specified time period.
Between 1935 and 1937, Arshile Gorky painted ten large-scale murals on the theme of aviation for the Newark Airport Administration Building. This mural was titled as Aviation: Evolution of Forms under Aerodynamic Limitations.
AI workshop
Imperial War Museum